To collect primary data (data that we need to collect first ourselves), we can rely on a rather sophisticated toolbox– largely from social sciences – that has been developed over decades.
There are tools for quantitative and qualitative data collection. Here is a list of some of the important tools available to us:
![](https://i0.wp.com/winderl.net/wp-content/uploads/2020/04/data_collection_toolbox.png?resize=580%2C445&ssl=1)
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